Financial Times-Gold's Gym and FitnessGenes Revolutionize Personal Training

FitnessGenes and Gold's Gym launch the world’s first personal training programs based on DNA interpretation and expert oversight. Consumers can buy their FitnessGenes test kit in Gold’s, and once FitnessGenes has completed the genetic analysis, both the consumer and their Gold’s Elite Trainer are informed of the results. The trainer then customizes FitnessGenes’ recommendations to account for any injuries, dietary preferences, and other lifestyle data to create the ultimate personalized training and nutrition plan for their clients.

Thursday, July 12, 2018


Journal of Obesity

A new study published in the Journal of Obesity on March 1 has brought groundbreaking insights into how genetics affects weight gain. Conducted in collaboration with researchers from Loughborough University, FitnessGenes scientists examined the correlation of physical activity and dietary habits with weight gain in men and women who carry different variations of the FTO gene – aka ‘the fat gene' and found that exercise and higher cognitive restraint may negate a genetic predisposition to weight gain, but when people are empowered with genetically-personalized plans they are more likely to follow the guidance and achieve their goals.

Thursday, March 1, 2018


Forbes: Genetic Insight Is The Future Of Health And Fitness, And Here's Why

"It's this personalization in the health tech space that will eventually help people realize there’s much more to health tech than a smartwatch telling you what your heart rate is. It’s all well and good measuring your heart rate, but the average smartwatch is comparing your BPM to the average rate of someone your age, sex and height in order to calculate how many calories you’re burning, and so it’s not a truly accurate measurement; it doesn’t take into consideration the state of your personal inner workings". See what else Forbes says about FitnessGenes

Wednesday, January 31, 2018

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